 |
|
|
| |
|
| |
|
|
| |
|
|
| |
|
|
| |
Freeworld Coatings, South Africa’s leading coatings company and the holding company for décor brands Plascon, Midas Earthcote and Hamiltons, among others, is contributing to the rejuvenation of a historical area of Cape Town with the launch of the new Freeworld premises in the Cape Waters Building on Waterkant Street. The newest addition to Cape Town’s Fan Walk backs onto three buildings - the Evangelical Lutheran Church, the Gold Museum and the Dutch Embassy, all circa 1780 - and aims to be an inspirational design destination.
CEO Andre Lamprecht explains that the transformation of the building, formerly the Cape Waters Hotel, is a manifestation of Freeworld’s ‘Décor Effect’ philosophy. “We want to demonstrate how even with modest means, it’s possible to transform your life and the value of your property. Freeworld is on a quest to enhance and improve living spaces and lives through our products, ideas and actions.”
The brief was to create something “earthy” and elegantly African, to incorporate glass to convey a sense of transparency and openness and to bring the outside in. In response, architectural firm, Kristof Basson Architects and Freeworld Design Centre head, Lauren Shantall, created a space that is uniquely inspirational. The destination consists of a new design centre, an auditorium, a groundfloor courtyard and Hemelhuijs café, two floors of office space, meeting rooms and a rooftop entertainment area, known as Hemelkant, for the use of clients and guests.
Elements that reflect the company’s brand values were incorporated into the building. Shantall explains, “As the country’s first trade-orientated coatings design destination, the Design Centre demonstrates Freeworld’s commitment to innovation and top quality design, with an interior concept by Tonic Design. The state-of-the-art entertainment and conferencing facilities convey the company’s pursuit of excellence and the use of earthy, natural materials in the office décor such as wood, stone, leather and linen, represent integrity and honesty.”
Shantall collaborated with some of South Africa’s top furniture designers, artists and landscapers to create the unique space, which she describes as ‘an oasis within the freneticism of the city’. The building centres on an open-air courtyard with fountains, waterways, and free Wi-Fi for Freeworld customers. This connects and encourages a natural flow of movement between the Design Centre, the 98 seater auditorium, and the corporate offices and intimate meeting rooms. With the aim to inspire creativity and new ideas in all areas of life, the building also hosts leading foodie Jacques Erasmus’ beautiful new Hemelhuijs café.”
The Freeworld Design Centre is conveniently located along the Fan Walk, at the Cape Waters Building, 71 Waterkant Street. |
|
| |
|
|
| |
 |
|
| |
|
|
| |
About Freeworld Coatings Limited
Freeworld Coatings Limited is South Africa’s market leader in decorative, automotive and industrial coatings. Freeworld is currently ranked as the 24th largest coatings business internationally. The company merges a 120-year legacy with an innovative approach and reputation for excellence. Driven by the principle of finding better ways of doing things, Freeworld has seen the development of several iconic brands and new generation technologies.
Brands under Freeworld include Plascon, Crown, Polycell, Midas, Earthcote and Hamilton Brushes. Freeworld also services the industrial and furniture markets with specialist coatings from Plascon, and the Southern African automotive industry with products from Plascon, Master Mix, Spies Hecker, Standox and other DuPont brands. Through ICC, Freeworld supplies innovative colourant systems to the local and export markets. Recognised for breaking new ground with environmentally conscious solutions, Freeworld Environmental Technologies produces and supplies the Removall brand to consumers, industry and the aviation industry.
For more information visit www.freeworldcoatings.com |
|
| |
|
|
| |
About the Freeworld Design Centre
The Freeworld Design Centre is South Africa’s first trade-orientated coatings design centre. Headed up by Lauren Shantall, the centre is staffed by a team of leading décor consultants who are dedicated to offering architects, interior designers, decorators and property owners world-class coatings design solutions.
The Freeworld Design Centre is conveniently located along the Fan Walk, at the Cape Waters Building, 71 Waterkant Street. |
|
| |
|
|
| |
|
|
| |
|
|
| |
Lauren Shantall – Head of the Freeworld Design Centre | Mobile +27 72 615 1560 | Email laurens.design@freeworldcoatings.com |
|
| |
|
|
| |
Back to Online Newsletter Volume 33 |
|
| |
|
|
| |
|
|
| |
|
|
|
 |
|
|
|
